Build a Well-Rounded Real Estate Marketing Strategy in 2020

Your real estate marketing strategy can make or break your business in 2020. With an overcrowded marketplace and industry disruption caused by unhappy customers, it is crucial to put your nose to the grindstone and show what makes your business unique. Yet throwing a few marketing ideas at a wall and seeing what sticks simply isn’t […]

Build a Branding Strategy for the Spring Market

In some areas of the country, spring is nowhere to be seen. But the spring market doesn’t always wait for spring weather, so don’t delay on your branding strategy for this busy time of year. Here are some tips for getting you spring-ready: Think outside the box. Don’t just go with what your normal branding strategy […]

3 Simple Ways to Improve Your Luxury Home Marketing Strategy

Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: 1. How do I improve my marketing strategy? 2. How can I feel more prepared when I walk into a […]