Remember “The Wall”? For a long time, Facebook had its own merit, as did Instagram, Twitter and others. Now, LinkedIn adopted emojis, YouTube allows creators to share Stories…and every feature and function is seemingly universal. So, what’s the best platform for real estate? According to Pew Research, 73 percent of adults use YouTube, and 69 percent […]
As a real estate agent, you are not expected to be a professional interior designer, landscaper, or architect. However, if you understand the basics of staging a home, you can make your listings more appealing to potential home buyers and sell it more quickly—often for more money. Conduct Some Research You should look at the […]
Looking to shake up your marketing efforts in 2020? Here are a few quick ideas. In a modern real estate market, we recommend diversifying your lead generation marketing efforts in the same way that Wall Street investors diversify their stock portfolios. It helps minimize fluctuation between lead volume. It also reduces risk if one of […]
Your real estate marketing strategy can make or break your business in 2020. With an overcrowded marketplace and industry disruption caused by unhappy customers, it is crucial to put your nose to the grindstone and show what makes your business unique. Yet throwing a few marketing ideas at a wall and seeing what sticks simply isn’t […]
With the deadline to submit RISMedia’s 2020 Power Broker Survey just over one week away, now is the time to ensure your inclusion in the industry’s preeminent ranking of the nation’s top residential real estate firms. Here’s a look at just some of the firms that have already completed this year’s survey, ensuring their inclusion […]
In some areas of the country, spring is nowhere to be seen. But the spring market doesn’t always wait for spring weather, so don’t delay on your branding strategy for this busy time of year. Here are some tips for getting you spring-ready: Think outside the box. Don’t just go with what your normal branding strategy […]
In today’s digital world, it’s more important than ever for businesses to utilize social media to the fullest extent. With endless potential connections and a constant flow of communication, real estate agents and brokers have possibly the most powerful tool at their fingertips, to build not only relationships, but also a successful business, by making […]
Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturing client relationships, which is directly connected to real estate success. But too often, agents find themselves caught up in the details, like paperwork, the technical ins and outs of marketing […]
In a competitive sales environment, it is not enough to have good marketing and homebuyer presentations. You and your team members must radically differentiate yourselves in order to compete at a higher level, add value and win! Having a high-value, impressive marketing presentation is great, but creating a digital format is even better. It also […]
At many major companies, marketing is the first thing to go during tough economic times. However, research has suggested this move can actually set these businesses back even further. One study from the Harvard Business Review showed that businesses that drastically cut back on marketing after the 2008 recession had the lowest probability of pulling ahead of the competition. […]
