Your real estate marketing strategy can make or break your business in 2020. With an overcrowded marketplace and industry disruption caused by unhappy customers, it is crucial to put your nose to the grindstone and show what makes your business unique. Yet throwing a few marketing ideas at a wall and seeing what sticks simply isn’t […]
In a competitive sales environment, it is not enough to have good marketing and homebuyer presentations. You and your team members must radically differentiate yourselves in order to compete at a higher level, add value and win! Having a high-value, impressive marketing presentation is great, but creating a digital format is even better. It also […]
At many major companies, marketing is the first thing to go during tough economic times. However, research has suggested this move can actually set these businesses back even further. One study from the Harvard Business Review showed that businesses that drastically cut back on marketing after the 2008 recession had the lowest probability of pulling ahead of the competition. […]
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: 1. How do I improve my marketing strategy? 2. How can I feel more prepared when I walk into a […]
Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing. Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]
