Industry Influencers: Dropping the Sales Pitch and Focusing on Education

Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Javier Vidana is a REALTOR® with My Home Group Real Estate in Arizona—but he likes to be called a real estate content creator. He’s rebranded himself away from the traditional real estate agent, moving closer to a YouTube influencer […]

U.S. Home Sales Decline as More Americans Are Staying Put

Despite the recent interest rate cuts, U.S. home sales dropped more than expected in September. A new study sheds light on the typical American homeowner now staying in their home much longer and its considerable impact on the housing market. A Growing Problem: Low Supply, Higher Prices Redfin conducted the study and determined that the typical American homeowner has […]