Industry Influencers: Dropping the Sales Pitch and Focusing on Education

Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Javier Vidana is a REALTOR® with My Home Group Real Estate in Arizona—but he likes to be called a real estate content creator. He’s rebranded himself away from the traditional real estate agent, moving closer to a YouTube influencer […]

Ask Denise: Highlighting Industry Experience in a Visual Bio

Q: “Denise, I am a newer agent and am having a difficult time competing with more-seasoned agents. But my background is as a mortgage lender, so my experience in the industry is relevant. What do you suggest?” A: I think you need a document that outlines your years of service to the real estate industry. A […]